Great writing builds trust. But it’s not just about picking the right words. It’s about the work behind them. The requirements gathering, fact finding, benefit spotting, message distilling, meaning building, tone setting, experience testing, perspective shifting, consistency checking, problem fixing.
My job is to take this work off your plate. To think about what makes you and your business special. To tune in to your audience. And to craft the words that capture your point of view – on time and in budget.